Your booth is more than just a space, it’s a content goldmine! Trade shows are packed with opportunities to create engaging, real-time content that keeps your audience connected, even if they aren’t at the event. Here are five quick and easy videos you can film in just minutes to boost engagement and extend your reach:

Product Spotlights

Use your booth as a live demo zone. Film your product being used exactly how attendees experience it -hands-on, real-time, and problem-focused.

Highlight one key feature or benefit per video (don’t overload it).

Explain who it’s for and what problem it solves in under 30 seconds.

Capture close-ups, movement, or before-and-after moments to keep it visually interesting.

Bonus: These clips double as evergreen content for your website and sales follow-ups.

Testimonials

You already have warm leads standing right in front of you - use them.

Ask happy customers or interested visitors a simple, specific question, like:
“What made you stop at our booth?” or “What stood out about our solution?”

Keep it natural and conversational - no scripts needed.

Film vertically so it’s ready for social stories and reels.

Authentic, in-the-moment reactions build trust far faster than polished brand ads.

Industry Insights

Position your brand as more than a vendor - be a voice worth listening to.

Share one insight per video: a trend you’re noticing, a question people keep asking, or a takeaway from a keynote.

Film in front of your booth or the show floor to add context and credibility.

Speak directly to your audience’s pain points, not just the trend itself.

These videos show you’re plugged into the industry, not just selling to it.

Meet the Team

People buy from people, and this is your chance to show the humans behind the brand.

Introduce team members with their name, role, and one fun or useful fact.

Ask them what they’re most excited about at the show or what they love about helping customers.

Keep it light, friendly, and genuine - energy matters more than perfection.

Familiar faces make follow-ups warmer and help prospects feel like they already know you.

Show Recap

Don’t let the momentum die when the doors close for the day.

Capture highlights: busy moments at the booth, standout conversations, demos, or reactions.

Add quick commentary on what made the day successful or surprising.

Behind-the-scenes clips (setup, team moments, wins) perform especially well on social.

Recap videos keep the event alive for those who couldn’t attend, and remind attendees why they stopped by.

Pro tip: Don’t overthink production. Raw, real, and timely content often outperforms polished videos on social media. A smartphone, good lighting, and clear audio are more than enough.

Your booth is already doing the hard work, now let it work long after the show ends.