Exhibiting at trade shows in the USA is often more expensive than in other countries. Knowing why can help you plan better and make smarter choices. Below are the main reasons for the higher costs of exhibiting in the USA.

1. Union Labour Costs

In many large venues, exhibitors must use union labour to set up and take down their booths. Union workers often charge more due to higher wages, strict work rules, and added fees for overtime or weekend hours. This can make booth setup much more expensive.

2. Drayage Fees

Drayage is the cost of moving materials from the venue's loading dock to your booth. These fees are often based on weight and can quickly add up, sometimes catching exhibitors off guard. This is one of the main reasons why exhibiting in the USA costs more.

3. Higher Service Costs

Services like electricity, internet, and cleaning often cost more in the USA. These are usually billed separately from your booth space, and venues often charge premium rates. This makes essential services a significant part of the overall cost.

4. Shipping and Logistics

Shipping exhibit materials to the USA can be pricey, especially for international exhibitors. Long distances and strict customs rules add to the cost. Tariffs, taxes, and extra paperwork can also increase your shipping expenses.

5. Travel and Accommodation

Hotels and flights in major US cities are often expensive, especially during busy event seasons. This can raise your travel and accommodation costs, making it more costly to attend shows in the USA. Booking early can help reduce some of these expenses.

6. Insurance Requirements

Exhibitors in the USA often need more insurance than in other countries. You may need general liability and property insurance. Premiums are higher due to the greater risk of legal issues. This is another cost you must consider when exhibiting in the USA.

Plan Ahead to Succeed

Exhibiting in the USA is a big investment, but understanding the costs can help you plan better. Union labour, drayage, service fees, logistics, travel, and insurance all contribute to higher expenses. By knowing this, you can plan your budget and avoid surprises.

We have plenty of experience delivering high quality, custom trade show booths all across the US. Check out some of our work here.