At IFT, where innovation in food science meets creativity, first impressions matter more than ever. One design element we’ve found consistently effective in exhibition spaces is the thoughtful use of greenery from lush plant walls to subtle natural accents.

Here’s why it works:

Creates an inviting atmosphere

Exhibition halls are often dominated by hard lines, bright lights, and large-scale structures. Greenery softens that environment instantly. Natural elements introduce warmth, balance, and approachability, making a booth feel less transactional and more welcoming.

Plants instinctively draw the eye and signal a place to pause. They create visual comfort that encourages attendees to step inside, linger longer, and engage in conversation. In a space where attention is scarce, greenery helps your booth feel like a breath of fresh air.

Connects to sustainability

The food and beverage industry is increasingly driven by values—clean labels, plant-based innovation, responsible sourcing, and environmental stewardship. Greenery visually aligns your brand with those priorities without needing to say a word.

When used intentionally, plants communicate:

Freshness and vitality

A connection to nature and natural ingredients

A commitment to sustainability and future-forward thinking

Even when live plants aren’t feasible, high-quality preserved or artificial greenery can still convey these cues, helping brands reinforce their mission through design.

Boosts engagement & dwell time

Biophilic design - the practice of integrating natural elements into built environments - has been shown to reduce stress, improve mood, and enhance cognitive engagement. In a busy show like IFT, that effect matters.

When visitors feel more relaxed and comfortable, they:

Stay longer in your booth

Ask more thoughtful questions

Absorb information more effectively

Leave with a stronger impression of your brand

Greenery doesn’t just enhance aesthetics, it directly supports better conversations and more meaningful interactions.

Photogenic and shareable

In today’s trade show environment, visual impact extends beyond the show floor. Greenery adds depth, texture, and contrast that instantly elevates booth photography.

Plant walls and botanical accents create organic backdrops that:

Encourage social sharing and content creation

Enhance brand storytelling on LinkedIn, Instagram, and press coverage

Help your booth stand out in post-event recaps and media

A well-designed green moment can become the visual signature people associate with your brand at IFT.

At IFT, greenery isn’t just a design trend - it’s a strategic tool. It invites people in, reinforces brand values, supports engagement, and extends your presence beyond the show floor.

When used with purpose, natural elements help your booth stand out, not by being louder, but by being more thoughtful, memorable, and human.